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josip
WELCOME

Turn your AI ideainto measurablebusiness value.

The outcome

I help you use AI to win more customers, keep them longer, or cut expensive work. Bring an idea — or just the problem — and we will find the strongest way to make it pay.

Start here
Discuss your AI ideaImprove my business with AIInitial assessment is free. No obligation.
8
years working on production software
systems
product, cloud, and backend engineering
projects
selected independent work shown below
1:1
direct access to the person doing the work
Business outcomes

Where AI creates value.

start with the problem
01

Win more customers

Good prospects slip away when qualifying, quoting, and following up are slow or generic.

AI makes each customer journey more relevant and easier to finish.

  • Lead qualification
  • Faster quotes
  • Automated follow-up
02

Keep customers longer

Customers leave when value is hard to find and answers arrive slowly.

AI gets them to value faster, with useful help in context.

  • Contextual assistance
  • Better onboarding
  • Faster resolution
03

Give your team time back

Repetitive intake, research, and reporting eat attention without creating value.

Careful automation cuts that workload while keeping people in control.

  • Support intake
  • Document processing
  • Reporting and research
04

Create something customers will pay for

The customer need is clear, but turning it into a dependable paid capability is not.

AI opens the door to a premium feature, workflow, or new product.

  • Premium AI features
  • Specialized assistants
  • New paid workflows
How it works

From idea to the right first version.

  1. 01

    Bring the idea

    Explain what you want to improve, automate, or create. No technical specification required.

  2. 02

    Define the value

    We connect it to a concrete outcome: revenue, retention, reduced workload, or a new paid capability.

  3. 03

    Build the smallest version that proves it

    You see working software early and give feedback throughout, not just at the end.

  4. 04

    Launch or hand over

    Deployment, handover, maintenance, and further development are agreed to fit your needs.

Selected projects

A few things I have built.

personal projects · not client work
PicTwinAI photo studio homepage showing AI-generated portraits
AI photo studioAvailable since 2024

pictwinai.com

Create personalized photos and short videos from your selfies.

Visit the project
grouped.news homepage with related reporting grouped into stories
AI news productAvailable since 2025

grouped.news

See related reporting together and compare the coverage at a glance.

Visit the project
BestChessMove homepage describing browser-based Stockfish analysis
Browser toolAvailable since 2024

bestchessmove.xyz

Analyze a position directly in the browser without installing anything.

Visit the project
TOON Parser homepage for the TOON and JSON conversion playground
LLM developer toolAvailable since 2025

parsetoon.com

Express the same structured data in a compact, human-readable notation.

Visit the project
never-ask-again permission allowlists and installation guide
Open-source toolAvailable since 2026

never-ask-again

Maintain one source of truth and generate the formats used by six coding agents.

Visit the project
Josip Ledić, portrait made with pictwinai.com
Josip LedićDirectly involved throughout
How I work

Judgment before technology.

I have spent eight years building and operating production systems. I also maintain several projects of my own, which keeps me close to evaluation, deployment, monitoring, cost, and maintenance after the first release.

Honest first.
If AI is not the right answer, I will say so. The outcome matters more than the technology.
Working software early.
You see working versions and give feedback throughout the engagement, not just at the end.
Plain language.
I explain what I am building and why. You do not need a technical background to shape the result.
Beyond the demo.
Evaluation, deployment, handover, and support are considered from the start and agreed in the scope.
More about me
FAQ

Useful answers before we talk.

Do I need to know exactly what to build?

No. You can bring a specific AI idea, or we can discuss how AI could improve your business and identify the strongest opportunity together.

What happens after I submit an idea?

I review it personally. If it is a plausible fit, you receive an initial assessment, a recommended first step, and an invitation to talk.

Why not just use ChatGPT?

General AI tools are useful, but they do not automatically understand your customers, processes, permissions, data, or desired business outcome. A custom implementation connects those pieces into a repeatable experience.

How much does a project cost?

Initial assessment is free, with no obligation. Paid work is scoped and quoted before it begins. You receive a proposal covering the intended outcome, scope, deliverables, responsibilities, timeline, price, payment structure, and support expectations before making a commitment. Cost depends on the work required, not a fixed starting package.

Who owns the result?

You own the custom deliverables created specifically for your project once the agreed payment has been completed. I retain ownership of pre-existing tools, reusable components, and general methods. When these are included, you receive the rights required to use the complete delivered solution. Third-party services and open-source dependencies remain subject to their own licenses and usage fees.

Can you work with our existing product and tools?

Yes. The usual goal is to improve what already exists rather than rebuild everything.

How is our data handled?

Access is limited to what is required for the project. Client information is used only to deliver the agreed work, and credentials are handled through appropriate secure systems. Before work begins, we agree on which providers and infrastructure may process the relevant data. Privacy-sensitive and self-hosted approaches can be considered when required. NDAs are available when needed.

What if AI is not the right answer?

If AI is not the right approach, I will say so during the initial assessment rather than forcing it into the problem.

Writing

Field notes.

What I build
  • AI features in your product
  • AI customer support
  • Workflow automation
  • Document Q&A and smart search
  • Internal copilots
  • Agentic systems