WELCOME
(hover)I make AI
actually work
in real software.
About
Senior software engineer by day at a large tech company. Alongside the day job, I take on a handful of AI projects a year, from "can AI help us with this?" to live software in your hands. Currently shipping pictwinai and grouped.news.
What I take on
- AI customer supportchat · search · intake
- Workflow automationread · sort · reply
- AI product MVPsidea → paying users
- Custom integrationsAI into what you have
8
years engineering production systems
4
products live, all bootstrapped
2–3
AI projects per year, by choice
100%
of what I ship, I also maintain
Services
What I help with.
plain english · technical underneath
01 · Outcome
AI that answers like your best team member.
HowTrained on your docs, FAQs, tickets, or whatever you have lying around.
ExampleUseful for customer support, intake forms, internal Q&A, or a smarter chatbot on your site.
02 · Outcome
Software that does the boring, repetitive work for you.
HowAutomation that reads, sorts, summarises, and routes things so your team doesn't have to.
ExampleUseful for processing emails, invoices, reports, content backlogs, or any workflow nobody enjoys.
03 · Outcome
A working AI product, from idea to paying users, in weeks.
HowEnd-to-end: I do the engineering, you stay focused on your customers.
ExampleUseful when you have an idea and need real working software, not another prototype.
// if it isn't on this list, ask anyway, there's a good chancesay hi
Josip Ledić
PortraitMade with pictwinai.com
How I work
How I work.
01
Honest first.
If AI isn't the answer, I'll tell you. No upselling.
02
Working software early.
You see real progress every week, not a slide deck at the end.
03
Plain English.
I explain what I'm building. You shouldn't need a CS degree to ask for changes.
04
Built to last.
What I ship, I can also keep running. After launch isn't your problem.
Recent work
In production.
4 live · paying users
01
pictwinai.com
↗
ai saas2024
AI photo generation in production. Paying subscribers, fast turnarounds, all on auto-pilot.
AI photo studio
Subscriptions
Live since 2024
02
grouped.news
↗
ai product2025
News aggregation by story instead of feed. Grouped intelligently so you read once, not ten times.
News reader
AI-powered
Live since 2025
03
bestchessmove.xyz
↗
tool2024
Browser-native chess analysis. No login, no install. Paste a board, get the best move.
Chess analysis
Runs in browser
Live since 2024
04
parsetoon.com
↗
pipeline2025
Webcomic search and analysis. Reads images, understands what's happening, makes it searchable.
Webcomic search
AI-powered
Live since 2025
Live software · real users · built end-to-end.Updated 2026-05-15
Writing
Field notes.
08May 20, 2025Fixing Phantom Container Issues in Coolify v43 min→07Sep 15, 2023The Downfall of Modern Devs and Academia8 min→06Aug 5, 2023Essential Reads for Aspiring Software Engineers6 min→05Aug 1, 2023Rust: A Deep Dive into the Fascinating World Beyond TypeScript5 min→04Jul 29, 2023"Structure and Interpretation of Computer Programs": An Epic Journey Back to the Essence of Code3 min→03Jul 13, 2023Opinions are Overrated. Just Get the Job Done.4 min→02Sep 1, 2022How to use Stable Diffusion on Windows 10 with an AMD GPU3 min→01Jun 1, 2021An Unconventional Approach: Learning TypeScript Before JavaScript7 min→
What I take on
AI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationInternal toolsCustom integrationsAI product MVPsAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationInternal toolsCustom integrationsAI product MVPsAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationInternal toolsCustom integrationsAI product MVPs