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josip
WELCOME
(hover)

I make your product
much better
with AI.

Why me

Teams bring me in when “we should be doing something with AI” has to become software their customers actually feel. Eight years shipping production systems, and four AI products of my own that are live, paying, and maintained by me. You get the engineer, not an agency layer. Currently shipping pictwinai and grouped.news.

What that looks like
  • AI inside your productusers feel it
  • Support that answers itselfchat · search · intake
  • Manual work, automated awayread · sort · reply
  • New AI productsidea → paying users
Get in touch
Start a conversationSee recent workReply within 24h
4
AI products live, built and run by me
8
years shipping production systems at scale
14d
to something working you can click, not a deck
2–3
clients a year, so yours gets my full attention
Services
What you get.
plain english · technical underneath
01 · Outcome
AI features your users actually feel.
HowBuilt into the product you already have. Search that understands, answers that are right, flows that finish themselves.
ExampleUseful when "add AI" is on the roadmap and you want it to land well, not just ship.
02 · Outcome
The manual work your team does all day, gone.
HowAutomation that reads, sorts, summarises, and routes so nobody has to do it by hand.
ExampleUseful for support queues, intake, invoices, reporting, content backlogs, moderation.
03 · Outcome
Idea to a product people pay for, in weeks.
HowEnd-to-end engineering. I build it, launch it, and keep it running afterwards.
ExampleUseful when you need real working software in front of customers, not another prototype.
// if your idea isn't on this list, ask anyway, it usually fitssay hi
Josip Ledić, portrait made with pictwinai.com
Josip Ledić
How I work

How I work.

01
Honest first.
If AI isn't the answer for your product, I'll tell you. No upselling.
02
Working software early.
You see something running every week, not a slide deck at the end.
03
Plain English.
I explain what I'm building. You shouldn't need a CS degree to ask for changes.
04
Built to last.
100% of what I ship, I can also keep running. After launch isn't your problem.
Recent work
In production.
5 live · 4 paying, 1 open source
Live products · real users · built and run by me.Updated 2026-07-25
Writing
Field notes.
All articles
What I take on
AI features in your productAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationAgentic systemsCustom integrationsAI product MVPsAI features in your productAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationAgentic systemsCustom integrationsAI product MVPsAI features in your productAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationAgentic systemsCustom integrationsAI product MVPs