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josip

Hi, I’m Josip. I build AI products for small businesses.

Turn your AI ideainto softwarethat pays off.

I help you use AI to win more customers, keep them longer, and cut the repetitive work. Bring a clear idea or just a nagging problem, and I’ll help you find the version worth building.

8
years building production software
5
live products I built and still run
1:1
you work with me directly, no handoffs
100%
of the custom work is yours once paid

What AI can do for your business.

Win more customers

Leads go cold when quoting and follow-up are slow.

AI qualifies, quotes, and follows up while the lead is still warm.

  • Lead qualification
  • Faster quotes
  • Automated follow-up

Keep customers longer

Customers leave when they can’t find answers fast.

AI gives them the right help, in context, the moment they need it.

  • In-product assistance
  • Better onboarding
  • Faster support

Give your team time back

Intake, reporting, and research eat hours every week.

Automation takes the repetitive part and leaves your people in control.

  • Support intake
  • Document processing
  • Reporting and research

Build something customers pay for

You know what customers would pay for, but building it well is hard.

I help turn it into a dependable feature, workflow, or product.

  • Premium AI features
  • Specialized assistants
  • New paid workflows

From idea to the right first version.

  1. 01

    Tell me the idea

    Explain what you want to improve, automate, or build. Rough notes are fine.

  2. 02

    We define the win

    We tie it to something you can measure: revenue, retention, hours saved, or a new paid feature.

  3. 03

    I build the smallest version that proves it

    You see working software early and shape it as we go.

  4. 04

    Launch, hand over, or keep going

    Deployment, handover, and ongoing support are agreed to fit how you work.

Things I’ve built and run myself.

PicTwinAI photo studio homepage showing AI-generated portraits
AI photo studioLive since 2024

pictwinai.com

Personalized photos and short videos, generated from a few selfies.

Visit site
grouped.news homepage with related reporting grouped into stories
AI news productLive since 2025

grouped.news

Coverage of the same story, grouped together so you can compare it at a glance.

Visit site
BestChessMove homepage describing browser-based Stockfish analysis
Browser toolLive since 2024

bestchessmove.xyz

Analyze any chess position right in your browser. Nothing to install.

Visit site
TOON Parser homepage for the TOON and JSON conversion playground
LLM developer toolLive since 2025

parsetoon.com

Convert JSON into TOON, a compact format that saves tokens in LLM prompts.

Visit site
never-ask-again permission allowlists and installation guide
Open-source toolLive since 2026

never-ask-again

One set of permission rules for AI coding agents, exported to six tools.

Visit site
Josip Ledić, portrait made with pictwinai.com
Josip Ledić

Judgment before technology.

I’ve spent eight years building and running production software. I also run products of my own, so I know what happens after launch: monitoring, costs, and keeping things working once real people use them.

Honest first.
If AI isn’t the right answer, I’ll tell you. The outcome matters more than the technology.
Working software early.
You see real, working versions from early on, not a big reveal at the end.
Plain language.
I explain what I’m building and why. No technical background needed.
Built to last.
Testing, deployment, handover, and support are planned from day one, not bolted on after the demo.
More about me

Questions people ask first.

Do I need to know exactly what to build?

No. Bring a specific idea, or just describe where your business feels slow or stuck, and we’ll find the strongest opportunity together.

What happens after I get in touch?

I read it myself. If it looks like a good fit, you get an honest first assessment, a suggested first step, and an invitation to talk it through.

Why not just use ChatGPT?

General AI tools are great, but they don’t know your customers, your processes, or your data. A custom build connects those pieces into something your team and customers can rely on every day.

How much does a project cost?

The first assessment is free, with no obligation. Paid work is always scoped and quoted up front: before you commit, you get a proposal with the outcome, deliverables, timeline, and price. Cost depends on the work, not a fixed package.

Who owns the result?

You own everything built specifically for your project once it’s paid for. I keep my pre-existing tools and reusable components, and you get the rights you need to use them as part of what I deliver. Third-party services and open-source libraries keep their own licenses and fees.

Can you work with our existing product and tools?

Yes. Usually the goal is to improve what you already have, not rebuild it.

How is our data handled?

I only ask for the access the project needs, and your data is used only to deliver the agreed work. Before we start, we agree which providers and infrastructure may handle it. Privacy-first and self-hosted setups are possible, and I’m happy to sign an NDA.

What if AI isn’t the right answer?

Then I’ll tell you in the first assessment, instead of forcing it where it doesn’t belong.

Field notes.

What I build
  • AI features in your product
  • AI customer support
  • Workflow automation
  • Document Q&A and smart search
  • Internal copilots
  • Agentic systems