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josip
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Turn your AI ideainto measurablebusiness value.

The outcome

I help you use AI to win more customers, keep them longer, or eliminate expensive work. Bring me an idea, and I will help determine the strongest way to make it valuable.

No idea yet?

Not sure what to build yet? We can identify the highest-value opportunity together.

revenue · retention · workload · customer experience

Start here
Discuss your AI ideaImprove my business with AIInitial assessment is free. No obligation.
8
years working on production software
systems
product, cloud, and backend engineering
projects
selected independent work shown below
1:1
direct access to the person doing the work

A short overview of relevant experience.

Business outcomes

Where AI can create value.

start with the problem
01

Win more customers

Good prospects are missed when qualification, quoting, and follow-up are slow or generic.

AI can help make each customer journey more relevant and easier to complete.

  • Lead qualification
  • Personalized journeys
  • Faster quotes
  • Relevant recommendations
  • Automated follow-up
  • Sales preparation
Discuss an idea like this
02

Keep customers longer

Customers leave when value is hard to find, answers arrive slowly, or important tasks involve too much friction.

AI can help customers reach value faster and receive useful help in context.

  • Contextual assistance
  • Intelligent search
  • Better onboarding
  • Personalized experiences
  • Proactive support
  • Faster resolution
Discuss an idea like this
03

Give your team time back

Repetitive intake, research, reporting, and coordination consume attention without creating meaningful value.

Carefully designed automation can reduce that workload while keeping people in control.

  • Support intake
  • Document processing
  • Reporting
  • Research
  • Classification
  • Content workflows
Discuss an idea like this
04

Create something customers will pay for

A useful customer need may be clear, but turning it into a dependable paid capability is difficult.

AI can create an opportunity for a premium feature, workflow, or entirely new product.

  • Premium AI features
  • New AI products
  • Specialized assistants
  • Research products
  • Customer automation
  • New paid workflows
Discuss an idea like this
Two ways to begin

Bring an idea. Or bring a problem.

Primary path

Have an AI idea?

Tell me what you want to improve, automate, or create. I will assess the idea, connect it to a meaningful business outcome, and recommend the strongest first step.

  • Initial feasibility assessment
  • Clearer intended outcome
  • Most valuable first version
  • Requirements and dependencies
  • Major risks or unknowns
  • Suggested next step
  • Approximate investment range when enough information exists
  • Invitation to discuss the next step on a short call
Submit my idea
Also useful when exploring

Not sure where AI would create the most value?

Tell me how your business works and where it feels slow, expensive, or limited. We will identify the AI opportunity most likely to improve revenue, retention, customer experience, or operating efficiency.

  • How the business earns money
  • Where customers lose interest
  • Where repetitive work accumulates
  • Where responses are slow
  • Which processes create unnecessary cost
  • Which information is hard to access
  • Which customer experience could become more useful
  • Which new capability customers might pay for
Discuss my business
How it works

From idea to the right first version.

  1. 01

    Bring the idea

    Explain what you want to improve, automate, or create. A technical specification is not required.

  2. 02

    Define the value

    We connect the idea to a concrete outcome: revenue opportunity, stronger retention, reduced workload, faster service, or a new paid capability.

  3. 03

    Identify the strongest first version

    I recommend the smallest version capable of proving whether the idea is valuable. You see a working version early, with progress demonstrated throughout the engagement.

  4. 04

    Agree on the engagement

    Before paid work begins, you receive a clear proposal covering the intended outcome, scope, deliverables, responsibilities, timeline, price, payment structure, and support expectations.

  5. 05

    Build, evaluate, and improve

    Progress is shown through working versions rather than presentations, and evaluated against the intended business outcome.

  6. 06

    Launch or hand over

    Deployment, handover, maintenance, and continued development are agreed according to your needs.

Selected projects

A few things I have built.

personal projects · not client work
PicTwinAI photo studio homepage showing AI-generated portraits
01 · AI photo studioAvailable since 2024

pictwinai.com

Problem
Professional, varied photos normally require repeated shoots, scheduling, and editing.
Useful result
Create personalized photos and short videos from your selfies.
What makes it work
AI uses your uploaded photos to generate personalized images in new scenes and styles.
Visit the project
grouped.news homepage with related reporting grouped into stories
02 · AI news productAvailable since 2025

grouped.news

Problem
The same developing story is repeated across many separate news feeds.
Useful result
See related reporting together and compare the coverage at a glance.
What makes it work
AI groups public newsroom feeds into related stories and produces a concise overview.
Visit the project
BestChessMove homepage describing browser-based Stockfish analysis
03 · Browser toolAvailable since 2024

bestchessmove.xyz

Problem
Chess analysis can require an installation, account, or repeated server round trips.
Useful result
Analyze a position directly in the browser without installing anything.
What makes it work
The Stockfish chess engine evaluates positions locally through WebAssembly.
Visit the project
TOON Parser homepage for the TOON and JSON conversion playground
04 · LLM developer toolAvailable since 2025

parsetoon.com

Problem
Repeated JSON syntax consumes tokens that could otherwise carry useful context in an LLM prompt.
Useful result
Express the same structured data in a compact, human-readable notation.
What makes it work
TOON is designed for compact LLM prompts; the converter runs in the browser without calling a model.
Visit the project
never-ask-again permission allowlists and installation guide
05 · Open-source toolAvailable since 2026

never-ask-again

Problem
Permission rules for AI coding tools are repeated across incompatible configuration files.
Useful result
Maintain one source of truth and generate the formats used by six coding agents.
What makes it work
It supports AI coding workflows; the tool itself is deterministic rather than model-driven.
Visit the project
Working together

What I need from you.

You do not need a technical specification or deep AI knowledge. I will explain what is needed, why it matters, and when it is required.

Before work begins, we agree on responsibilities, milestones, required access, feedback expectations, and what a successful result means.

  • 01A description of the idea or business problem
  • 02Examples of how things work today
  • 03Examples of a useful result
  • 04One person who can answer questions and make decisions
  • 05Safe access to relevant code, tools, or test environments
  • 06Representative test data
  • 07Known security, privacy, or vendor restrictions
  • 08Timely feedback on working versions
  • 09Approval before anything reaches production
Clear before commitment

Practical details, up front.

01

Pricing

Initial assessment is free, with no obligation. Paid work is scoped and quoted before it begins. You receive a proposal covering the intended outcome, scope, deliverables, responsibilities, timeline, price, payment structure, and support expectations before making a commitment. Cost depends on the work required, not a fixed starting package.

02

Ownership

You own the custom deliverables created specifically for your project once the agreed payment has been completed. I retain ownership of pre-existing tools, reusable components, and general methods. When these are included, you receive the rights required to use the complete delivered solution. Third-party services and open-source dependencies remain subject to their own licenses and usage fees.

03

Security

Access is limited to what is required for the project. Client information is used only to deliver the agreed work, and credentials are handled through appropriate secure systems. Before work begins, we agree on which providers and infrastructure may process the relevant data. Privacy-sensitive and self-hosted approaches can be considered when required. NDAs are available when needed.

04

Availability

I take on a limited number of projects at a time so every client works directly with me and receives focused attention. Availability, milestones, communication, and support expectations are agreed before every engagement.

Ownership and security wording is a practical summary, not a complete legal agreement.

FAQ

Useful answers before we talk.

01Do I need to know exactly what to build?

No. You can bring a specific AI idea, or we can discuss how AI could improve your business and identify the strongest opportunity together.

02What happens after I submit an idea?

I personally review it. If it is a plausible fit, you receive an initial assessment, a recommended first step, and an invitation to discuss the project.

03What makes an AI idea valuable?

The strongest ideas connect to a business outcome such as winning more customers, retaining them longer, reducing repetitive work, improving service, or creating something customers will pay for.

04Why not just use ChatGPT?

General AI tools are useful, but they do not automatically understand your customers, processes, permissions, data, or desired business outcome. A custom implementation connects those pieces into a repeatable experience.

05How much does a project cost?

Initial assessment is free, with no obligation. Paid work is scoped and quoted before it begins. You receive a proposal covering the intended outcome, scope, deliverables, responsibilities, timeline, price, payment structure, and support expectations before making a commitment. Cost depends on the work required, not a fixed starting package.

06Who owns the result?

You own the custom deliverables created specifically for your project once the agreed payment has been completed. I retain ownership of pre-existing tools, reusable components, and general methods. When these are included, you receive the rights required to use the complete delivered solution. Third-party services and open-source dependencies remain subject to their own licenses and usage fees.

07Can you work with our existing product and tools?

Yes. The usual goal is to improve what already exists rather than rebuild everything.

08What happens after launch?

Handover, maintenance, hosting, support, and continued improvement are agreed as part of the engagement.

09How is our data handled?

Access is limited to what is required for the project. Client information is used only to deliver the agreed work, and credentials are handled through appropriate secure systems. Before work begins, we agree on which providers and infrastructure may process the relevant data. Privacy-sensitive and self-hosted approaches can be considered when required. NDAs are available when needed.

10What if AI is not the right answer?

If AI is not the right approach, I will say so during the initial assessment rather than forcing it into the problem.

Initial assessment is free

Bring the idea. Leave with a clearer next step.

Discuss your AI idea
Josip Ledić, portrait made with pictwinai.com
Josip LedićDirectly involved throughout
How I work

Judgment before technology.

I have spent eight years building and operating production systems. I also maintain several projects of my own, which keeps me close to evaluation, deployment, monitoring, cost, and maintenance after the first release.

01
Honest first.
If AI is not the right answer, I will say so. The outcome matters more than the technology.
02
Working software early.
You see working versions and give feedback throughout the engagement, not just at the end.
03
Plain language.
I explain what I am building and why. You do not need a technical background to shape the result.
04
Beyond the demo.
Evaluation, deployment, handover, and support are considered from the start and agreed in the scope.
Writing

Field notes.

Technical depth
AI features in your productAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationAgentic systemsCustom integrationsNew AI productsAI features in your productAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationAgentic systemsCustom integrationsNew AI productsAI features in your productAI customer supportDocument Q&AWorkflow automationSmart searchLead intakeInternal copilotsContent extractionBooking automationQuote generationAgentic systemsCustom integrationsNew AI products